The Rise of Mobile Commerce in Southeast Asia

2 min
July 25, 2023


The rise of mobile commerce, or m-commerce, is a global trend that is particularly pronounced in Southeast Asia (SEA). With a high penetration of mobile devices and a rapidly growing middle class, SEA is a hotbed for m-commerce growth. This blog post will delve into the rise of mobile commerce in SEA and the trends shaping this burgeoning market.

The Growth of Mobile Commerce in SEA

Mobile commerce is experiencing significant growth in SEA. According to a report by Marketing Bear, an estimated 73% of e-commerce sales in the region were made through mobile devices in 2020, and this figure is expected to reach 81% by 2025. This growth is driven by a high penetration of mobile devices, with more than 90% of Southeast Asians using mobile phones, according to a report by DCI.

The growth of m-commerce in SEA is also reflected in the region's overall digital economy. SEA's digital economy is projected to exceed $276 billion in gross merchandise value by 2025, putting it on a level with major markets like the US and China.

Trends Shaping Mobile Commerce in SEA

Several trends are shaping the growth of mobile commerce in SEA:

  1. Social Commerce: The use of social networks for online shopping is a unique trend in SEA. Social commerce platforms are leveraging the region's high social media usage to drive online sales.
  2. Omnichannel Experiences: Brands in SEA are providing seamless shopping experiences across multiple channels, including mobile, desktop, and physical stores.
  3. Expedited Shipping: With the growth of m-commerce, consumers in SEA are demanding faster delivery times. Brands are responding by investing in logistics and supply chain improvements.
  4. Digital Payments: The rise of m-commerce is driving the adoption of digital payments in SEA. Consumers are increasingly using digital wallets and other online payment methods for their mobile purchases.

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