Your SEA Entry Done Right.
Whether you’re launching 1 SKU or scaling 10, Expand SEA gets you compliant, retail-ready, and executing within 90 days.
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Expand SEA One Region. Six Markets. One Powerful Launch.
Multi-market compliance and activation designed to scale your brand across Southeast Asia - faster, safer, smarter.
United Arab Emirates
Saudi Arabia
India
Indonesia
Malaysia
Vietnam
Thailand
Singapore
United Arab Emirates
Saudi Arabia
India
Indonesia
Malaysia
Vietnam
Thailand
Singapore
United Arab Emirates
Saudi Arabia
India
Indonesia
Malaysia
Vietnam
Thailand
Singapore
What’s Included in Expand SEA
Coordinated execution across Southeast Asia’s fastest-growing markets, designed to save time, reduce costs, and multiply impact.
Regulatory Strategy
Country-by-country classification + roadmap
Channel Entry Plan
eComm, pharmacy & retail GTM blueprint
Dossier & Filing
SFDA (KSA), MOHAP (UAE), Oman MOH, etc.
Partner Access
Importers, aggregators, platforms across GCC
MAH / RA Services
Regnova as local legal representative
LaunchGate™ Scoring
Entry-readiness score per country
Labeling & Pack Compliance
Centralized strategy, Arabic/English compliance
Regulatory Strategy
Country-by-country classification + roadmap
Markets We Cover
Select 2–6 GCC Markets for Coordinated Rollout
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Indonesia
Malaysia
Thailand
Vietnam
Philippines
Singapore
Capabilities
Capabilities
In-Store Retail Execution
Activates physical shelves through listings, planograms, POSM, and promoters to drive sell-through in key outlets.
Marketplace & D2C Execution
Manages end-to-end digital commerce setup—content, campaigns, fulfillment—to scale online visibility and conversion.
Trade Logistics & Fulfillment
Enables smooth market supply with warehousing, PO tracking, A&P claims, and backend coordination.
Field Execution & Sales Ops
Deploys trained field teams for in-store support, activation, and partner engagement across priority retail locations.
Localized Brand Activation
Executes KOL programs, campaigns, and sampling to build demand and visibility post-entry.
Performance Monitoring & Control
Tracks execution KPIs, retail compliance, sell-through, and field ops for real-time visibility and faster decisions.
When to Go Multi-Market - And Why It Pays Off
Single Market Entry builds your foundation. Multi-Market Entry multiplies your reach.
Features
Speed to Market
Regulatory Support
GTM Planning
Fulfillment
Analytics & Learning
Single Market Entry (Unlock Programs)
Fast launch in 90 days in one market
Regulatory execution tailored to one authority
Repetitive per market
Separate set-ups
Fragmented, siloed
Multi Market Entry (Expand Programs)
Coordinated launches across 3–6 markets in a single cycle
Centralized + country-specific MAH
Coordinated & scalable
Re-export from GCC hubs
Consolidated, real-time via Expansion Stack
From Market Setup to Activation in 90 Days
90-day launch timeline does not include regulatory approval period.
Market launches may be sequenced based on regulatory readiness and commercial priorities.
Days 1 – 30
Market Assessment & Setup
Brand readiness evaluation
Importer entity establishment
Initial filing submission
Days 31 – 60
Channel Preparation
Channel partner onboarding
eCommerce platform setup
Launch materials development
Days 61 – 90
Market Launch & Activation
Product listing go live
Trade channel activation
Launch campaign execution
Performance monitoring begins
What Our Clients Say
Krishna Jayaraman
Head of International Markets @ Face Facts
With a business our size and multiple asian markets, we needed a program that could handle complexity without slowing us down. RegNova delivered just that. The biggest advantage I felt was the ease of working with one team and getting multi-market expertise.
Baraa Rahmy
Head of compliance & Imports @ Wellbene
What stood out with RegNova was the people — sharp, proactive, and genuinely invested in our success. We had a huge pipeline of complex formulation and navigating compliance in multiple markets was so challenging but with this team working with us at every step made it an experience to remember.
Yaser Siddiqui
Export Sales Manager @ Australia Health Vitality
Expanding into the GCC felt like a big leap for us, but RegNova made it easy. Things like verification of our Australian halal certification with Dubai municipality to working with MOH for Ashwagandha Gummies - the team showcased great knowledge and expertise. With regular follow-ups and effort we were able to launch quicker than planned.
Mili Kale
Co-Founder @ Moom Health
We had been looking for a regulatory partner for our India expansion and kept getting conflicting guidelines and information from multiple agencies — but RegNova brought clarity from day one. They asked the right questions, flagged risks we hadn’t thought of, and kept things moving smoothly. It never felt transactional — they cared about getting it right.
100+
SKUs Launched
25+
Integrated partners
2
Teams on-ground in UAE & Saudi
1
TradeOps dashboard for launch tracking
1
Regulatory + Commercial program
Still Have Questions? We’ve Got You Covered.
What if I already have a local distributor or partner?
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No problem. We can integrate into your existing structure or help validate your partner’s capabilities - and fill gaps with execution support if needed.
Can you support both D2C and B2B market entry?
Yes. We design GTM strategies based on your category, product format, and positioning - covering D2C platforms, clinics, pharmacy retail, and distribution.
What product categories do you support in India?
We support health, wellness, beauty, nutraceuticals, and consumer health products. This includes supplements, skincare, cosmetics, OTC, functional foods, and more.
Is your 90-day launch timeline realistic?
Yes - and we’ve done it before. The 90-day timeline begins after regulatory approvals are secured and covers channel onboarding, GTM setup, and launch execution.
How long do regulatory approvals typically take in India?
Timelines vary by product type and authority: CDSCO: 2–4 months , FSSAI: 1–2 months , AYUSH: 3–6 months. We begin execution planning in parallel to avoid delays.
Do I need to set up a legal entity in India to launch?
No. Through our network of licensed importers and Market Authorization Holders (MAHs), you can launch in India without incorporating a local company. We handle this for you.
Scale beyond one market.
Scale across the region.
South East Asia is not one market — it’s 11 diverse economies, each with its own regulatory frameworks, retail ecosystems, and consumer behavior. Expanding here takes more than ambition; it takes precision.
We’re Here – Let’s Talk! Your Market Expansion Starts Now.
Your Market Expansion Starts Here - Let’s Talk!
Your Market Expansion Starts Here - Let’s Talk!
Your Market Expansion Starts Here - Let’s Talk!
Your Market Expansion Starts Here - Let’s Talk!
Your Market Expansion Starts Here - Let’s Talk!
Your Market Expansion Starts Here - Let’s Talk!
Your Market Expansion Starts Here - Let’s Talk!
Your Market Expansion Starts Here - Let’s Talk!
Your Market Expansion Starts Here - Let’s Talk!
Your Market Expansion Starts Here - Let’s Talk!
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