Health, Nutrition & Wellness

From compliance to sell-through, we turn Health & Wellness launches into measurable market wins.

Overview

The wellness boom is undeniable - but success isn’t guaranteed. In Asia and the Middle East, approvals, Halal systems, and fragmented channels decide whether a product thrives or stalls. Scaleglobal makes sure your brand not only enters the market, but captures share fast.

$450B+

Global Wellness Market

65%

Consumers in SEA & GCC actively buy supplements or functional nutrition.

40%

New Launches in APAC

Key Challenges

What’s Really Holding Pharmaceutical Back in Global Markets 

Complex submission formats, inconsistent regulator expectations, and rising post-approval burdens aren’t just operational issues - they’re strategic risks. And most pharma teams aren’t set up to solve them. 

Claims & Compliance Drift

One label rarely fits all; a missed disclaimer can block your launch overnight.

Ingredient Acceptability

Legal in one market, restricted in another. Reformulation delays eat into your launch calendar.

Halal & Localization Needs

Without certification and pack adaptation, your product won’t even make it to shelf.

Fragmented Channels

Pharmacy, eCommerce, and modern trade each demand unique onboarding, pricing, and promos.

Price-Pack Fit

Misaligned MRPs or pack sizes kill rotation - and invite competitor wins.

Timing Windows

Miss the retail planogram or promo calendar, and you lose entire quarters of growth.

Sell-Through vs. Listings

Getting listed isn’t winning; without activation, you risk expiry and returns.

Visibility Gaps

Limited POS data leaves you reacting months too late instead of optimizing.

Modular, Execution Ready Programs

From Launch to Scale.
Programs That Fix Your Market Play.

Custom-built programs to help you launch in one specific country — with regulatory approvals, retail access, and full execution support.

Regional play? These programs help you launch across blocs or multiple countries with one harmonized strategy.

Already in-market? Our client service modules support ongoing growth — from regulatory fixes to market intelligence to talent and trade teams.

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Unlock Thailand

Accelerate into Thailand with FDA registration, retail onboarding, and tailored brand activation - designed for beauty, wellness, and OTC brands entering Southeast Asia’s most resilient and accessible market.

Single Market Entry
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Tradelink

Unlock regional and general trade channels through distributor alignment, pack localization, and field sales activation - tailored for high-volume, price-sensitive, and regionally driven markets.

Channel Acceleration
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Rx Entry

Expand into prescription and ethical channels through doctor outreach, rep enablement, and medical compliance - built for OTC, Rx-switch, and specialty pharmaceutical brands.

Channel Acceleration
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Retail Drive

Activate modern trade and specialty retail through buyer onboarding, channel pricing, and in-store brand execution - ensuring visibility, sell-through, and shopper engagement across key categories.

Channel Acceleration
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Rapid D2C

Accelerate direct-to-consumer growth with eCommerce setup, marketplace onboarding, and conversion-driven content, pricing, and promotions tailored for beauty, wellness, and consumer health brands.

Channel Acceleration
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Expand GCC

Expand across UAE, Saudi Arabia, Kuwait, and more with a harmonized regulatory plan, unified distribution strategy, and on-ground execution built for beauty, wellness, OTC, and health brands.

Multi Market Entery
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Expand SEA

Scale across Southeast Asia with synchronized entry into Indonesia, Thailand, Malaysia, Vietnam, and Philippines - combining compliance, retail onboarding, and go-to-market activation across high-growth consumer categories.

Multi Market Entery
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Unlock Indonesia

Enter Indonesia with Halal certification, BPOM approvals, and local execution - built for beauty, wellness, and healthcare brands navigating one of Asia’s fastest-growing and regulation-heavy consumer markets.

Single Market Entry
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Unlock India

Launch into India with speed and precision - from regulatory approvals and product localization to retail partnerships, pricing pilots, and go-to-market strategy across health, beauty, wellness, and OTC categories.

Single Market Entry
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What We Deliver

Complete Market Expansion Solutions Built for Global Scale

From regulatory access to in-market rollout, our services deliver the on-ground capabilities your brand needs to grow across global markets.

Market Expansion Strategy & Execution

Strategy & execution oversight.

We build and run your end-to-end market entry—from feasibility to full-scale retail rollout—ensuring faster time-to-market and better ROI across Asia and GCC.

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Regulatory & Innovation Services

Compliance-first launch planning.

Our team manages product approvals, labeling, and adaptation across complex regulatory environments, while supporting localized innovation to stand out on-shelf.

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Growth & Commercial Services

Driving in-market performance.

We optimize your go-to-market through trade marketing, distributor management, and pricing strategy—so your product doesn't just enter, it sells through.

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Insights & Analytics

Smarter decisions, powered by data.

Access real-time intelligence on market trends, competitor moves, and channel performance to make sharper, faster expansion choices.

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How We Deliver at Scale

Infrastructure Behind Global Execution

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Retail Execution

Optimized in-store retail strategy across pharmacies, Watsons, Guardian, and modern trade—ensuring visibility, compliance, and conversion where it matters most.

E Commerce Operations

End-to-end enablement for platform-native growth—optimizing listings, content, pricing, and performance across Shopee, Lazada, Amazon & more.

Market & Brand Activation

Full-funnel brand growth—from digital awareness to retail demand generation—with campaigns built to drive sell-through and market recall.

Distribution & Trade Fulfillment

Integrated trade logistics with built-in compliance and SLA tracking—ensuring smooth movement of goods, on-time deliveries, and channel reliability.

Field Force & Market Operations

Deploy on-ground teams to drive visibility, push activations, and monitor trade execution across priority outlets and pharmacy channels.

Execution Oversight & Reporting

Real-time trade intelligence and performance dashboards—ensuring execution accountability, regulatory alignment, and faster GTM optimization.

Execution Where It Matters

Global Reach.
Network Driven.

10+
Destination Markets
200k+
Large Retailers
40%
Distributors Network

Your India Entry. Done Right.

Whether you’re launching 1 SKU or scaling 10, Unlock India gets you compliant, retail-ready, and executing within 90 days.

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Frequently Asked Questions

What if I already have a local distributor or partner?

No problem. We can integrate into your existing structure or help validate your partner’s capabilities - and fill gaps with execution support if needed.

Can you support both D2C and B2B market entry?

Yes. We design GTM strategies based on your category, product format, and positioning - covering D2C platforms, clinics, pharmacy retail, and distribution.

What product categories do you support in India?

We support health, wellness, beauty, nutraceuticals, and consumer health products. This includes supplements, skincare, cosmetics, OTC, functional foods, and more.

Is your 90-day launch timeline realistic?

Yes - and we’ve done it before. The 90-day timeline begins after regulatory approvals are secured and covers channel onboarding, GTM setup, and launch execution.

How long do regulatory approvals typically take in India?

Timelines vary by product type and authority: CDSCO: 2–4 months , FSSAI: 1–2 months , AYUSH: 3–6 months. We begin execution planning in parallel to avoid delays.

Do I need to set up a legal entity in India to launch?

No. Through our network of licensed importers and Market Authorization Holders (MAHs), you can launch in India without incorporating a local company. We handle this for you.

Your Market Expansion Starts Here - Let’s Talk!
Your Market Expansion Starts Here - Let’s Talk!
Your Market Expansion Starts Here - Let’s Talk!
Your Market Expansion Starts Here - Let’s Talk!
Your Market Expansion Starts Here - Let’s Talk!
Your Market Expansion Starts Here - Let’s Talk!
Your Market Expansion Starts Here - Let’s Talk!
Your Market Expansion Starts Here - Let’s Talk!
Your Market Expansion Starts Here - Let’s Talk!
Your Market Expansion Starts Here - Let’s Talk!
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