We help brands accelerate market growth through demand generation, channel activation, and commercial optimization - ensuring sell-through, stronger partner performance, and sustainable scale across retail, eCommerce, and healthcare channels.
Most brands don’t fail at launch - they fail at sell-through. Getting listed is easy; driving movement is hard.
Weak demand generation, poor in-store execution, and misaligned trade terms stall growth.
The result? Slow-moving inventory, wasted promotions, and frustrated partners who push other priorities first. Shape
Turning access into sell-through with growth-focused commercial execution. Shape
Products listed but not moving off shelves
Low ROI from promotions and shopper campaigns
Weak brand presence across retail, eCommerce, and pharmacy channels
Inefficient distributor and partner performance
Margin leakages from poorly structured trade terms
Commercial acceleration designed to drive sell-through and sustainable scale.
Retail, eCommerce, and pharmacy onboarding with proven execution templates.
Alignment, incentives, and scorecards that ensure partners actively push your brand.
Structured trade terms, rebate models, and pricing strategies to protect profitability.
Conversion-driven retail promotions, digital activations, and pharmacy engagement.
Ongoing dashboards to track movement, detect bottlenecks, and accelerate scale.
Real results from strategic market expansion
Products were listed in modern trade and eCommerce but inventory was slow-moving
Distributor performance weak, with no push at pharmacy counters
Trade margins misaligned, leaving low motivation for partners
Blueprint integrated with local regulatory timelines
Sell-Through Growth in 6 Months
on Shopper Campaigns
Activated Simultaneously
Distributor Compliance with New Incentives
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No problem. We can integrate into your existing structure or help validate your partner’s capabilities - and fill gaps with execution support if needed.
Yes. We design GTM strategies based on your category, product format, and positioning - covering D2C platforms, clinics, pharmacy retail, and distribution.
We support health, wellness, beauty, nutraceuticals, and consumer health products. This includes supplements, skincare, cosmetics, OTC, functional foods, and more.
Yes - and we’ve done it before. The 90-day timeline begins after regulatory approvals are secured and covers channel onboarding, GTM setup, and launch execution.
Timelines vary by product type and authority: CDSCO: 2–4 months , FSSAI: 1–2 months , AYUSH: 3–6 months. We begin execution planning in parallel to avoid delays.
No. Through our network of licensed importers and Market Authorization Holders (MAHs), you can launch in India without incorporating a local company. We handle this for you.
