Markets: Southeast Asia
The brand was evaluating multiple markets but lacked clarity on demand size and category growth.
Decisions were based on distributor feedback, leading to conflicting signals.
No consumer data on preferences, pack sizes, or pricing thresholds.
Conducted market intelligence study across 4 SEA countries.
2 Markets
Identified for immediate entry.
30%
Reduction in launch risk by avoiding low-demand markets.
3
New Pack Sizes tailored to consumer demand.
4 months
Faster Entry Accelerated